32ND STREET
FARMERS' MARKET

The 32nd Street Farmers’ Market was without any sort of identity. I rebranded the market with simple typography and a fun ambiguous organic form that evokes a flower, fruit, sun, or even a wheel. The twelve spokes represent the twelve months of the year the market is open. This form can be used as a pattern on promotional items including tote bags, recipe cards and a “what’s in season” pocket guide.

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